My hair was naturally dead straight when i was younger and i got into the habit of using heat way too often that my hair got fried and frizzy and unmanagable. i ended up cutting a lot of my hair off to try to make it grow back healthier and it didn't work and i started to use this shampoo with a oil based conditioner and it has started to retain my hair straightness
Reviewed on Sun 12 Jul 2020
I am in my late teens/early 20's with combination, brown tone skin and brown eyes. My hair is black, processed with normal texture.
I have straight, blonde and glossy hair. I usually have to straighten the ends of my hair but as I was going on holiday and was unable to bring my straighteners I needed a product to do this. I was really happy with the results when I used this I didn't think once that I need my straightners.
Reviewed on Sat 03 Sep 2016
I am in my late teens/early 20's with combination, light tone skin and blue eyes. My hair is blonde, processed with normal texture.
I LOVE this! I don't think it completely straightens my hair (I use this with the conditioner), but my hair feels so soft and healthy after using, and it is definitely smoother. It also smells gorgeous. Never used a shampoo which has made my dry hair feel so soft and moisturised, it's fab.
Reviewed on Fri 15 Apr 2016
I am in my late 20's/early 30's with normal, fair tone skin and blue eyes. My hair is blonde, dry with normal texture.
I've tried a few products by this brand and have loved them all. This shampoo left my hair nice and shiney and I found that my hair actually did dry much straighter than it normally would! It also smells amazing which is a bonus :)
Reviewed on Wed 10 Feb 2016
I am in my late teens/early 20's with dry, light tone skin and blue eyes. My hair is medium brown, oily with normal texture.
Cleanse and fortify your tresses with the OGX Ever Straightening+ Brazilian Keratin Smooth Shampoo. Gently cleansing the hair of excess oils, product build up and impurities, the shampoo leaves the hair feeling soft and clean. Sulphate-free surfactants cleanse without stripping the natural moisture barrier. Infused with an exotic blend of natural extracts, the formula incorporates hair super foods to deliver the ultimate nourishment. Coconut oil, Cocoa Butter and Avocado Oils hydrate the hair during cleansing to impart a healthy-looking glossy shine. Keratin Proteins work to fortify the internal hair structure, helping to repair damage, while promoting stronger hair. Strengthen, soften and smooth your hair with this restorative formula.