VIRTUE® Volumizing Primer is a weightless spray to build volume and create the perfect foundation for style. Formulated with their revolutionary Alpha Keratin 60ku® protein, this lightweight primer works to create memory at the root and architect your style for all-day hold. The unique formula also protects against heat and environmental damage while mending fine hair prone to breakage and leaving it lustrous and shiny without any stickiness or build-up. Key Ingredients: Alpha Keratin 60ku®: binds directly to areas of damage, repairing and revealing hair that’s shinier, stronger and healthier Hydrolyzed Wheat Protein: helps increase volume and facilitates styling while improving sheen and the texture of hair Panthenol (Vitamin B5): natural B vitamin that delivers moisture, softness, and shine Hydrolyzed Soy Protein A: protein that helps to improve manageability, conditions and moisturizes hair and improves overall health Aloe Extract: rich in vitamins and minerals, it conditions and nourishes hair, leaving it soft and shiny Key Benefits: Builds volume at the root Supports your style for all-day hold Mends hair prone to breakage Protects against heat and environmental damage Free of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-free Clinical Studies*: After one application, 96% of women felt hair had instant volume, lightweight, buildable hold and was easier to style 8 hours after first application, 94% of women said their style bounced back and restyled easier After only 3 uses, 100% of women felt their hair was less limp With continued use, 98% of women said hair had flexible bounce, was healthier-looking and less dull *Consumer perception study conducted on 50 respondents after 5 uses/one week.
